Seema Jain, Head of Solution Consulting at MURAL, joins MURAL Enterprise Account Executives Nabil Laoudji and Nichole Lorenz and members of the MURAL community in a virtual sales discovery working session. After a brief warm-up, the team used Empathy Mapping to visualize and articulate the viewpoints of both the Strategic Seller and the User Experience Designer as they uncover customer needs. The session ends with a brief introduction to the journey map, which models the end-to-end experience and helps the design team understand pain points in their prospect’s journey.